Lifecycle & Retention Marketing
Full-service lifecycle and retention for DTC brands that are ready to hand off their email program to someone who owns it end to end — campaigns, flows, SMS, deliverability, and performance.
Perennial is a full-service lifecycle and retention shop for DTC and e-commerce brands. Most clients hand off their entire email and SMS program — campaigns, automations, popups, list health, and deliverability — and let us focus on growing it. For brands earlier in their journey, we offer a collaborative consulting track and one-time buildouts to get the foundation right.
Ongoing email and SMS sends — planned, written, designed, and deployed.
Flows built, tested, and iterated to convert across the full customer journey.
List health, deliverability, segmentation, and reporting — always on.
All engagements start with an intro call to scope the right fit.
Full ownership of your email and SMS program. We identify opportunities, build and test new automations, send all campaigns, and own every technical component — list health, deliverability, popups, and performance reporting. You stay focused on the business; we keep the channel performing.
Brands ready to hand off lifecycle to experts. Teams that want results without the management overhead.
A collaborative track for brands that want expert guidance alongside their own team. We align on priorities, shift focus to the highest-value efforts each month, and work together to grow the program — without the overhead of full management.
Early-stage and small-team brands that need expert support at a fraction of full-service fees, with flexibility to shift as priorities change.
A focused buildout of your core automation stack — welcome, abandoned cart, post-purchase, win-back, and browse abandonment. Built from scratch or rebuilt from the ground up, informed by 75+ brand engagements.
New brands, go-to-market launches, rebrands, or anyone whose flow setup is overdue for a ground-up rebuild.
For teams that have the bandwidth to execute but need a sharp outside perspective to point them in the right direction. We come in, assess the full picture, and give your team a clear, focused plan to get back to doing the work they do best.
Full-account audit, a strategic health update plan, prioritized optimizations, and testing opportunities — all packaged so your team can act on it immediately.
Every engagement starts with understanding where you are — then we build the system and keep it running.
We start with a call to understand your brand, your goals, and what's currently in place. A full account audit follows before we touch a single send.
Flows get built or rebuilt. Campaigns get planned. Segmentation, suppression logic, and technical setup get locked in before anything goes live.
Ongoing management, testing, and performance review. The program keeps evolving — new automations, new angles, consistent reporting.
Perennial works with a deliberate number of brands at a time. Not a retainer farm. Not a rotating team of junior account managers. When you work with Perennial, you get consistent, senior-level attention on your program month over month. Most clients are DTC and e-commerce brands with strong product-market fit that are ready to professionalize their retention channel.
Tell us where you are and what you're working with. If it looks like a fit, we'll set up a call and take it from there.
Book an intro call →